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Comment: Axe, "Crashes"
Axe commercial Crashes
Female
In this ad from Axe, a guy rides through streets. Two girls see him and run towards each other and explode into a hybrid of the two girls. This also happens with every two girls who see the guy. This illustrates the concept from Axe of applying two different fragrances together to create an even ...more
From: guest (kid) , 197 months, post #1
wwow that sounds hot! any clips

From: hskfmn , 197 months, post #2
http://3e-lab.com/blog/09/06/web/more-axe-ads-from-the-mill/

cllck on the first image to watch the ad.

From: guest (kid) , 197 months, post #3
You rock man! 8)

From: guest (Terran) , 197 months, post #4
It was on Youtube as well, dunno if they did one of their quarterly (dunno about how often, sounds about right) purges between when I watched it (about 8 weeks ago) and now. Good as though

From: guest (Will Y) , 197 months, post #5
Fabulous ad!

From: guest , 197 months, post #6
what first image... the one of the camera? of the I-Pod?.. of the TV?..

From: guest , 197 months, post #7
and also... what's the name of the commercial on YouTube?

From: Bodyswap1 , 197 months, post #8
What picture do I click on?

From: guest (shadow4755) , 197 months, post #9
name of commercial on you tube is axe choques

From: guest , 197 months, post #10
pretty nice...but you don't really get enough time to see either girl in any of the fusions to fully appreciate the fusion itself.

From: JayGee , 197 months, post #11
Interesting idea. I would have prefered it if the women were more different. Their clothing also fused. But if they were, say, a very fair blond nordic type and a very dark, African woman, and they fused into an olive skined brunette, it would have been better.

Note that the Axe product advertized probably won't actually have this effect on women, however. If it did, there'd probably be some politially correct liberals saying it has to be liscened or have a perscription or something.

From: JayGee , 197 months, post #12
licensed. Whatever. I can't type or spell very well.

From: guest (kid) , 197 months, post #13
I love the fusion in the pool. that fusion chick had some nice big breast

From: JayGee , 197 months, post #14
I've been thinking about this all day. I find it disturbing that I find it so erotic. I'm not sure what message is being given, or why it means anything at all.

It would be interesting to see the concept expanded, though I have to admit, it appeal not to a good side of me. I don't like the idea of depersonalizing women, and somehow that was the total appeal here. These women's minds weren't important in the least.

That's the basic message of all Axe commercials of course. There is this sort of unspoken idea that they contain some sort of human phermone, or something like that. The actors always portray a strong, manly confidence, which is ironic when you think that the consumer aimed at is a man who isn't confident. Not about the way he smells, at least, and probably not about his ability to attract women with his charms or looks or personality.




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