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Discussion: The importance of a strong male lead for a TG story
From: guest (Tumit) , 39 months, post #1
So recently I have spent some time thinking about the factors that could cause a TG story to become a hit or a flop for mainstream audience and suddenly this idea came to my head.

My observation is that a crucial difference between TG stories in fetish community and the TG stories in mainstream is that the audience of the former is mostly males while the audience of the latter is mostly females.

The mainstream TG stories which have the most success is the one which respond better to the need of female audience. One vital element here is the male lead.

There are two ways to attract female audience: Either a relatable female lead or a desirable male lead. It could be the nice guy, understanding type or it could be the strong and proud type (think about all the arrogant dukes in historical romance novels or the arrogant billionaires in modern romance). Following similar logic, there two ways to attract male audience: A relatable male lead or a desirable female lead.

For stories targeting female audience, the female lead is the one which function as audience self-insert. This is the character that should experience growth. Male lead is supposed to be static character that is already perfect. He is supposed to be a character that the female audience swooning over since the beginning. This is inverse of stories targeted towards men where the male lead is the one experience growth while the female lead is static & already perfect & the object of desire for male audience since the start. One example of story targeted towards mostly male audience is Star Wars. The male lead Luke and to some extent the second male lead Han, are the ones function as audience self-insert and growing from imperfection to perfection. The female lead, Leia is a static character which is already perfect & doesn't change much in the course of the story. A story targeting female audience should be the reverse of this.

Think about the most popular mainstream TG fictions in recent years. The different versions of Lalola, Go Princess Go and the now showing Mr. Queen which currently deliver strong ratings. The male leads in those stories, whether the nice guy Facundo in Lalola or the cold serious type in Go Princess Go would not look out of place as male leads in genres targeting female audience like rom com.

Ideally, a male lead in women-oriented stories and a female lead in men-oriented stories are supposed to be a mostly positive character since the beginning and playing the part of desirable sexual object for the targeted audience. If they are not, then the story would rely more on the first factor to attract the intended audience: A relatable lead of the same gender of the targeted audience.

As such I would theorize that the main reason why most TG stories don't reach the popularity of Lalola and the other examples above is because the lack of a strong male lead that could win over the mostly female audience. As I said in the beginning there are two ways to win over female audience: Relatable female lead or desirable male lead. In MtF stories, since the "female lead" is a man turned into a woman, it is hard for the female audience to feel relatable to her. As such, the importance of the second factor, a desirable male lead, is therefore amplified.

Most TG stories are bodyswap, and in this kind of story both of the characters start out imperfect and experience growth & overcoming weakness in the course of the story. As such it is a bit harder for the female audience to view the male lead as desirable. And of course in most of these stories the two characters mostly swapped back at the end so the "male lead" is now back in the body of a woman. Hard to be sex object for the mostly straight female audience when the character is only temporarily male in the first place. For non-bodyswap MtF stories, sometimes there is no male lead at all or at least not one with enough presence. With the female lead not relatable and the male lead absent or not have its presence felt, it is also hard for these non-bodyswap MtF stories to be popular among females.

I believe this is one reason for low ratings of Please Come Back a few years ago. The male lead played by Rain, is a very flawed character that is a hard sell for the female audience. Even if the actor is a popular singer in real life and has legions of screaming fangirls it is apparently not enough to overcome the flaw of his character. On the other hand, the other protagonist, the gangster turned cute girl, does exhibit the characteristic of ideal male lead & seems to have won the heart of many female viewers. The problem is of course the character is in female body for the most of the series.

The counter example to my theory is perhaps Secret Garden, which is a body swap TG story that is hugely popular. However, I would point out that in Secret Garden the two characters swap back and forth and most of the time they are in their original body. So it's more like a traditional romance with some TG element thrown in. For the most part, the male lead in Secret Garden is not the FtM character but the CEO in his original body & the female lead is not the MtF character but the stuntwoman in her original body. If you view it this way, this series does have a relatable female lead and a desirable male lead. It basically plays like the traditional "rich guy meets poor girl" story which is popular in women-oriented media.

So does this mean that in the more traditional bodyswap story where the characters are not swapped back and forth, it is impossible to create a male lead that is desirable for female audience? Not necessarily true. I would say that if the writer could write the FtM character as a strong positive character from the start which does not need require attitude adjustment, unlike most bodswap stories we see now, it could still attract the interest of female audience. Of course, it would massively help if the characters don't end up swapped back at the end.

So my conclusion is that, if you are writing a TG story, particularly MtF for mainstream audience in whatever media whether it is novel, movie or TV series, remember that unlike in the fetish community, your audience is mostly females. There are two ways to attract females viewers, a relatable female lead or a desirable male lead. Since in MtF story the female lead would not be relatable for them, the second factor becomes the key. Create a strong male lead.

What do you think?

From: guest (TG Caption Fan) , 39 months, post #2
Very interesting observation, and I think that there's a lot of truth in it.

But I believe that there is a third option: having a relatable female lead who does NOT swap bodies with anyone, but her friend or her partner does.

For example, Anna Faris' character in The Hot Chick, or Angourie Rice's character in Every Day (not strictly TG I know, but it easily could have been). A perk of this type of story is that the female lead can also be desirable to male viewers.

From: guest (Tumit) , 39 months, post #3
@TG Caption Fan,

That's a unique perspective. I think that could be done in FtM story which is non-bodyswap or where it is swap but the MtF is not visible (a la Hot Chick). But for MtF story, it seems a bit hard to implement since the MtF character is automatically assumed as female lead by the audience.



From: guest (Zaui) , 39 months, post #4
Interesting but we don't have much successful mainstream TG movies to test this hypothesis.

From: guest (Tumit) , 39 months, post #5
Since CJ just announced his grand return I am very interested to know what he thinks about this idea.

From: guest (mk) , 39 months, post #6
@Zaui,

Maybe not movies but I think we have enough popular tv shows to make a discussion on this matter.

From: cj , 39 months, post #7
@Tumit - If I get more time, I will actually read this thread and might weigh-in.

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